Green Brand Equity in industrial B2B markets
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
![PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/e950be96319f7bd1cf623714dba9580e14e6b97e/19-Figure1-1.png "PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar")
PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Management Science Letters
Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Impact of green marketing, greenwashing and green confusion on green brand equity
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library
Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention
Build Your Brand Value by Becoming More Sustainable
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
Brand equity word cloud with green banner Stock Photo - Alamy
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
![PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8aff95c7f4c1df83b6752e0d4a2891add0446488/3-Figure1-1.png "PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar")
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
![PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f94932cf2cc4532b47ff624a214ab6414f6c437b/3-Figure1-1.png "PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar")
PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
![PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bdd8a820442f07aafd896c976052f92da9d9b39b/3-Figure2-1.png "PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar")
PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
PDF) Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
